Effective Advertising Research Strategies

One of the most effective and specialized forms of marketing is advertising. A large number of effective advertising research strategies are available, that can promote your business and generate more revenues. All you need to do is look for various information sources for your research on an advertising strategy. Make sure that the advertising research strategy is optimized for a specific medium, like television, radio or internet.

Information Sources

Some of the effective information sources for developing an improved advertising research strategy are listed below: 

• Market Reports - Reports containing complete information about an industry including market research, shares, consumer survey results and feedback can prove to be very useful in formulating an effective advertising research strategy and promoting your product and services.
• Other Articles - These include newspapers, magazines and journals. It is the most popular medium to determine a company's marketing strategy and advertising practices.
• Demographic Data - It is used for targeting a specific consumer market.
• Types Of Advertising Research - There are two types of advertising research, including customized research and syndicated research:
• Customized Research - A customized research is usually conducted to address the needs of a specific client and the results of the research are accessible only by that particular client.
• Syndicated Research - It refers to a single research strategy, whose results are available for sale to more than one company.

Pre Testing 
It is a customized research, conducted to analyse the market performance of an ad before it is marketed. This includes analysis of audience attention, motivation, entertainment and communication. It is one of the most widely used methods to determine the weak points of an ad and to work on them to enhance its popularity among the audience.

Post Testing

It can be either customized or syndicated. It is most commonly known as ad tracking which gives periodic or continuous updates on in-market research to monitor a product's performance. It includes analysis of product awareness, preference of the product, usage and popularity among consumers. It is done either through telephonic interviews or online interviews.

All types of business organizations need effective advertising research strategies, for profit as well as commercial purposes. A complete understanding of marketing fundamentals, advertising, public relations and promotion, sales and marketing research, and financial analysis can help your business gain more returns on the investment. The main objective of an advertising research strategy is to find an effective solution to customer's problem in such a way that it is profitable to the business organization. It is essential for ensuring current business development as well as future business success.

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